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Flatsy "She's Flat and That's That!" By Euphrates
Welcome to Flatsyville, Ideal's small town from the late '60s. Flatsyville
is inhabited by brides, nurses, grandmothers, models, babies and children.
Oh yes, did I mention that the residents of Flatsyville are flat? Are you
These rubbery bendees appear to be the offspring of Gumby and a Liddle Kiddle. If their flatness doesn't give them enough character then their locks of blue, pink, orange and green certainly does. Beware of several knockoffs including Funworld's Huggles and Cookie Box Dolls which are marked Gatabox Ltd Hong Kong. There is also a series of copies called Linda the Bendable Doll. The original Flatsy can be identified by the Ideal 1969 stamped on her back.
The packaging for the dolls was wonderful. Ideal certainly took advantage of the dimensions of the doll, posing them in window boxes, cards, lockets, picture frames with scenes behind the dolls and flat, vinyl books.
Like Kiddles, Flatys were released in several different series or sets including Mini Flatsys, Candy Mountain Flatsys, Flatsyville sets, The Four Seasons sets, the 8-inch, 4-inch and 2-inch series and more. Below is a partial list of the dolls and playsets made up to 1973.
1969 Eight-Inch Fashion Flatsys Dale the Actress - Blue Hair Gwen the Student - Green Hair Cory the Model - Pink Hair Ali the City Girl - Orange Hair